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SEO - Search Engine Optimization.
is the process of increasing the quality and quantity of relevant organic traffic to your website from search engines.
with tools such as - Google keyword Planner, Moz, ahrefs, semrush etc
Social media marketing
Social media marketing involves creating different types of content for various social media platforms in order to promote products and services. and also increase traffic to our website, user engagement, brand awareness
Email marketing is an effective way to capture high quality leads and convert them to customers by sending personalized emails to the targeted audience
using tools such as
Search engine marketing
Search engine marketing is the practice of marketing a business using paid advertisement on search engines and other websites using tools such as google ads, bing ads, adroll
it is digital marketing strategy that enables a company to reach the target audience in a relevant manner through any mobile devices(such as tablets , smartphones etc) via messages, emails, and app installs.
content marketing is an effective marketing technique of creating and distributing valuable online content(like videos, blogs. etc) to the targeted audience.
examples - Blogs, videos, infographics, case studies, white papers, ebooks
is an effective way of digital marketing that involves a merchant paying commisions to one or more affiliates
using tools such as
affiliate by conversant
Online Public relation(PR)
It involves obtaining online coverage with digital publications, blogs and other content based websites
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– The online marketing industry is growing at an unprecedented rate. With more companies investing their time and resources in online marketing, relying on your old advertising tactics is not enough to win over customers.
– Increase your sales volume and build a robust digital foundation with value-driven internet marketing services. Digital marketing helps you:
Get more Leads
– A study presented by BrightTALK shows that 42 percent of marketing professionals find the lack of quality data their biggest barrier to lead generation. With the help of a trusted internet marketing company, you can gain a holistic view of your customer journey and competition.
– Don’t waste your investment in marketing techniques that do not deliver measurable results. Partner with Hostziza Internet Marketing Agency today and establish your market dominance with our targeted digital marketing solutions.
Save time, money and resources
Build your brand reputation across online channels
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Maximize various customer touchpoints
Track your campaign results
Promote greater consumer engagement
Adjust your strategies based on analytics and data
The difference between traditional marketing and digital marketing/online marketing is simple.
Traditional marketing uses offline channels, while digital marketing uses online channels. A traditional marketing campaign, for example, may use billboards, radio ads, and news stories, while a digital marketing campaign may use social media, blog posts, and email to promote a business and its offerings
Every single brand has to have an online representation of the business. However, your digital footprint won’t have any impact if you don’t market it successfully. Every business would benefit from an ongoing, comprehensive online marketing marketing strategy and the support of an expert marketing team.
Look for a company that takes the time to assess your current and future marketing needs. A digital marketing agency worth its salt won’t promise immediate results because digital strategies take time to yield results. But it will boast a team of experts able to identify needs and gaps in your current strategy. What’s more, they will work with you to establish outcomes, align with your goals and offer consistent, transparent reporting. Be cautious about companies offering a quick fix.
Digital marketing/online marketing is cost-effective in that you can get your message directly in front of your ideal audience. Consider that traditional marketing casts a wide net across the general public. In contrast, digital marketing takes a targeted approach and engages the consumer with the right message at the right time. You can measure your digital marketing efforts and the costs involved quite easily and mitigate unnecessary spending. This is far more difficult with traditional marketing campaigns. What’s more, the costs involved with hiring a digital marketing agency are dependent on the project scope.
We’ve covered the definition of digital marketing/online marketing and the different ways in which you can do it, but how will you ultimately benefit? After all, you don’t want to put forth all that work only to receive nothing in return.
Companies in every industry have proven over and over again that digital marketing works. It produces several key benefits that can help a business of any size grow and prosper.
Let’s look at a few of those benefits in more detail.
Everyone wants more traffic, right? Business is a numbers game, whether you’re operating a Knowledge Commerce company or a brick-and-mortar store.
For instance, maybe you sell flowers from a street stand. If 5,000 people walk by your stand on a given workday, you’ll likely sell more flowers than if you only encountered 500 people on foot.
The same principle applies online. No, you can convince everyone who visits your website to buy something. But the more traffic you get, the more sales you enjoy.
That is, as long as your product solves a problem and provides real value.
When you get good at digital marketing/online marketing , you can not only attract more traffic to your website, but convert more of those visitors into customers. They’ll be impressed with your sales copy and other content, so they’ll want to shell out cash for your paid products.
Traffic isn’t just a vanity metric. It’s also a vehicle to higher sales numbers.
A lead is someone who might be interested in your product, but who has not converted into a customer. Maybe they’ve signed up for your email list or followed you on social media. They might even have reached out to you personally.
Lead generation is one of the most frustrating parts of digital marketing, but it’s also the most rewarding. Like website traffic, leads convert into sales — when you have your conversion funnel set up correctly.
Getting active on social media, building an email list, running PPC ads, getting online PR, and other digital marketing strategies will generate far more leads than you could without those assets. You become more available and visible to target consumers.
Think about a television commercial. You don’t know how many people actually see it, much less how many people buy your product because of exposure to that ad.
Digital marketing/online marketing changes the game. You can set up rules (or models) that tell you what touchpoints a customer made with your brand before ultimately buying your product.
Access and Cost
Digital marketing/online marketing provides you with unprecedented access to your target audience. Just jump on Instagram or Facebook and start interacting. Or set up a blog, optimize it for SEO, and wait for people to find your content via search.
At the same time, you don’t have to part with your hard-earned money to gain that access. Sure, a television commercial might provide lots of access, but you probably don’t have the funds in the bank to cover the bill.
At least, not if you hope to earn a respectable ROI.
When it comes to marketing, you want to spend less than you earn from your marketing or advertising efforts. That’s just good business sense. If you’re paying more than you bring in, you risk going out of business.
What if, after you set up a Facebook page, you discover that none of your target consumers is active on Facebook. With many other marketing campaigns, such a discovery would spell disaster.
Not with digital marketing/online marketing. You can simply jump ship to Pinterest, Instagram, or Twitter. Digital marketing is highly adaptable because you have so many options to pursue.