How to Use Your Identity Card for Shopping In South Africa

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Mar 27, 2024

I. Introduction

Welcome to our comprehensive guide on how to make the most out of your Identity card for shopping! If you’re a fashion enthusiast residing in South Africa, you’re likely familiar with Identity, a prominent fashion store with 147 outlets across the country. At Identity, we’re dedicated to providing trendy and affordable fashion options to our valued customers. One of the perks of being an Identity customer is the convenience and flexibility of using your Identity card for shopping, whether it’s in-store or online.

In this guide, we’ll delve into the various benefits and opportunities that come with utilizing your Identity card, from seamless online shopping experiences to exclusive rewards and promotions. So, whether you’re a seasoned shopper or new to the world of Identity, this guide will equip you with all the information you need to maximize the potential of your Identity card.

II. What is Identity?

Identity isn’t just your average fashion store – it’s a destination for individuals looking to make bold fashion statements without breaking the bank. With 147 stores spread across South Africa, Identity offers a diverse range of stylish apparel designed to cater to various tastes and preferences.

At Identity, we understand the importance of staying up-to-date with the latest trends without compromising on affordability. That’s why we strive to offer our customers accessibly priced garments while still delivering cutting-edge designs. From vibrant prints and eye-catching patterns to sleek silhouettes and modern cuts, every piece available at Identity reflects contemporary aesthetics tailored specifically for those who want their outfits to stand out from the crowd.

But Identity isn’t just about offering fashionable clothing – it’s about providing a holistic shopping experience that caters to the needs of our customers. Whether you’re looking for casual wear, formal attire, or accessories to complete your look, you’ll find everything you need at Identity.

Stay tuned as we explore how you can leverage your Identity card to unlock a world of shopping opportunities and rewards. From online shopping tips to in-store benefits, we’ve got you covered every step of the way. So, let’s dive in and discover the endless possibilities that await with your Identity card!

III. Benefits of Using Your Identity Card

When it comes to shopping at Identity, your Identity card is more than just a piece of plastic – it’s your key to unlocking a plethora of benefits and rewards. Here are some of the perks you can enjoy by using your Identity card:

  1. Fashion Vouchers: As an Identity cardholder, you have access to exclusive fashion vouchers worth R750. These vouchers can be redeemed towards your purchases at any participating Identity store or on our official website.
  2. Flexible Payment Options: We understand that managing finances can sometimes be challenging, which is why we offer flexible payment terms for our customers. With your Identity card, you have the option to pay over six or twelve months, making it easier to budget for your purchases while still enjoying the latest fashion trends.
  3. Access to Exclusive Promotions: Being an Identity cardholder also grants you access to our loyalty program called IDREAM (Identity Rewards Everything About Me). Through IDREAM, you’ll receive early access to sales events, promotions, and special discounts, ensuring that you’re always in the loop when it comes to saving money on your favorite fashion items.
  4. Convenient Shopping Experience: With your Identity card, you can enjoy a seamless shopping experience both online and in-store. Whether you’re browsing our website from the comfort of your home or visiting one of our stores in person, your Identity card makes it easy to shop for the latest trends and styles.
  5. Personalized Offers: We believe in rewarding our loyal customers, which is why we often send personalized offers and discounts to Identity cardholders. Keep an eye on your inbox for exclusive deals tailored just for you!
  6. Easy Returns and Exchanges: Shopping at Identity is risk-free thanks to our hassle-free returns and exchange policy. If you’re not satisfied with your purchase, simply bring it back to any Identity store with your Identity card, and we’ll take care of the rest.

With so many benefits to enjoy, there’s never been a better time to become an Identity cardholder. Sign up today and start reaping the rewards!

IV. How to Apply for an Identity Account

Applying for an Identity account is quick, easy, and can be done entirely online. Here’s a step-by-step guide to help you get started:

  1. Visit Our Website: Head over to our official website at
  2. Navigate to the Account Section: Look for the “Account” section located at the top right corner of the homepage.
  3. Click on “Apply”: Once you’re in the Account section, click on the “Apply” button to begin the application process.
  4. Fill Out the Form: You’ll be prompted to fill out a form with your personal information, including your name, email address, contact details, and more. Make sure to provide accurate information to ensure a smooth application process.
  5. Create a Password: Create a strong password for your Identity account. Be sure to choose a password that is easy for you to remember but difficult for others to guess.
  6. Agree to Terms and Conditions: Read through the terms and conditions carefully and tick the box to indicate that you agree to them.
  7. Submit Your Application: Once you’ve filled out the form and agreed to the terms and conditions, click on the “Submit” button to submit your application.
  8. Confirmation: You will receive a confirmation email once your application has been successfully submitted. Keep an eye on your inbox for further instructions.

If you encounter any issues during the application process or have any questions, don’t hesitate to reach out to our customer support team for assistance. We’re here to help you every step of the way!

V. Using Your Identity Card for Online Shopping

Shopping online with your Identity card is a breeze, thanks to our seamless integration and user-friendly interface. Here’s everything you need to know about using your Identity card for online shopping:

  1. Single Sign-In Login: With our single sign-in login system, you can use your Identity card credentials to access both and websites. No need to remember multiple usernames and passwords – simply log in once and enjoy shopping across both platforms.
  2. Convenience: Whether you’re browsing from your desktop, tablet, or smartphone, our website is optimized for easy navigation and a hassle-free shopping experience. Browse our extensive collection of clothing, footwear, and accessories from the comfort of your own home.
  3. Payment Options: When it comes time to make a purchase, you have several payment options available. You can conveniently pay using your credit card directly through our website, ensuring secure transactions and peace of mind.
  4. Clothing Account: Prefer not to use a credit card? No problem! You also have the option to use your Truworths clothing account on the Truworths website or your Identity clothing account on the Identity website. This allows you to spread out payments over six months or more, depending on your preference and terms agreed upon with the seller.
  5. Exclusive Online Deals: Keep an eye out for exclusive online deals and promotions available to Identity cardholders. From flash sales to limited-time offers, there are plenty of opportunities to score big savings on your favorite fashion items.
  6. Easy Returns and Exchanges: If your purchase doesn’t quite meet your expectations, our hassle-free returns and exchange policy ensures that you can shop with confidence. Simply follow the instructions provided on our website to initiate a return or exchange, and we’ll take care of the rest.

Shopping online with your Identity card has never been easier. Whether you’re updating your wardrobe with the latest trends or shopping for a special occasion, our website offers everything you need to express your unique style.

VI. Using Your Identity Card In-Store

Prefer the traditional shopping experience? You can also use your Identity card for in-store purchases at any of our 147 stores across South Africa. Here’s what you need to know about using your Identity card in-store:

  1. Acceptance: Your Identity card is accepted at all Identity stores nationwide, making it easy to shop for your favorite fashion items no matter where you are.
  2. Payment Methods: When making a purchase in-store, you have several payment methods available. You can pay using your credit card, cash, or your Truworths clothing account if you prefer not to use a credit card.
  3. Personalized Assistance: Our friendly staff members are always on hand to assist you with your shopping experience. Whether you need help finding the perfect outfit or have questions about sizing and fit, we’re here to ensure that you leave our store feeling confident and satisfied with your purchase.
  4. Exclusive In-Store Offers: Keep an eye out for exclusive in-store offers and promotions available to Identity cardholders. From discounts on select items to special events and giveaways, there are plenty of perks to enjoy when shopping in-store with your Identity card.
  5. Easy Returns and Exchanges: If you need to return or exchange an item purchased in-store, simply bring it back to any Identity store with your Identity card and proof of purchase. Our staff will be happy to assist you with the return or exchange process, ensuring that you’re fully satisfied with your shopping experience.

Whether you prefer to shop online or in-store, your Identity card offers convenience, flexibility, and exclusive benefits that make shopping with us a breeze. So why wait? Start exploring our latest collections today and discover the endless possibilities that await with your Identity card!

VII. Customer Care and Support

At Identity, we pride ourselves on providing exceptional customer care and support to ensure that your shopping experience is as smooth and enjoyable as possible. Here’s how you can get in touch with our dedicated customer care team:

  1. Email Support: Have a question or need assistance? You can reach out to our customer care team via email at Whether you have inquiries about your Identity card, orders, returns, or any other concerns, our team is here to help.
  2. Phone Support: Prefer to speak with a representative directly? You can contact our customer care team by phone at 021 460 2426. Our knowledgeable and friendly staff members are available to assist you with any questions or issues you may have, Monday through Friday from 9am to 5pm.
  3. Live Chat: For immediate assistance, you can also use our live chat feature available on our website. Simply visit our website and look for the chat icon in the bottom right corner of the screen. Our live chat agents are standing by to provide real-time support and assistance whenever you need it.
  4. FAQs and Help Center: Before reaching out to our customer care team, you may want to check out our FAQs and help center on our website. Here, you’ll find answers to commonly asked questions, as well as helpful articles and guides to assist you with various aspects of your shopping experience.
  5. Social Media: You can also connect with us on social media platforms such as Facebook, Instagram, and Twitter. Our social media channels are another great way to stay updated on the latest news, promotions, and announcements from Identity, as well as to reach out to our team with any questions or feedback.

At Identity, we are committed to providing the highest level of customer care and support to ensure that your shopping experience exceeds your expectations. Whatever your needs may be, our dedicated team is here to assist you every step of the way.

VIII. Frequently Asked Questions

Got questions? We’ve got answers! Here are some frequently asked questions about using your Identity card for shopping:

1. Can I use my Identity card at any store?

  • Yes, you can use your Identity card at any of our 147 stores across South Africa, as well as for online shopping on our website.

2. How do I apply for an Identity account online?

  • To apply for an Identity account online, simply visit our website at and navigate to the Account section. From there, follow the instructions to complete your application.

3. What are the benefits of opening an Identity account?

  • Opening an Identity account comes with a range of benefits, including access to exclusive fashion vouchers, flexible payment options, and participation in our loyalty program called IDREAM.

4. How can I make payments for my Identity account?

  • You can make payments for your Identity account online through our website using credit cards or through online banking platforms if supported by your bank. In-store payments can be made using your Identity card, cash, or your Truworths clothing account.

5. What should I do if I forget my Identity password?

  • If you forget your Identity password, you can easily reset it by visiting the login page on our website and following the instructions for password recovery.

If you have any other questions or need further assistance, feel free to reach out to our customer care team. We’re here to help!

IX. Expertise and Trustworthiness

At Identity, we strive to uphold the highest standards of expertise and trustworthiness in everything we do. Here’s how we demonstrate our commitment to providing reliable and credible service:

  1. Industry Experience: With over [XX years] of experience in the fashion industry, Identity has established itself as a trusted and reputable brand known for its quality products and exceptional customer service.
  2. Expert Staff: Our team consists of knowledgeable and experienced fashion experts who are passionate about helping customers find the perfect outfit for any occasion. From styling tips to size recommendations, our staff is here to ensure that you look and feel your best.
  3. Transparent Policies: We believe in transparency and honesty in all our interactions with customers. That’s why we have clear and straightforward policies regarding payments, returns, and exchanges, so you can shop with confidence knowing exactly what to expect.
  4. Customer Reviews: Don’t just take our word for it – hear what our customers have to say! We value feedback from our customers and use it to continually improve our products and services. Check out our website or social media channels to read reviews from satisfied customers.
  5. Secure Transactions: Your trust and security are our top priorities. That’s why we use the latest encryption technology to ensure that your online transactions are safe and secure. You can shop with peace of mind knowing that your personal information is protected.
  6. Community Engagement: We are committed to giving back to the communities we serve. Through various initiatives and partnerships, we support local charities and organizations that are making a positive impact in the community.

X. Conclusion

In conclusion, shopping with your Identity card offers convenience, flexibility, and exclusive benefits that enhance your overall shopping experience. Whether you prefer to shop online or in-store, our seamless integration and user-friendly interface make it easy to find the perfect outfit for any occasion.

From trendy clothing and accessories to personalized assistance and exceptional customer care, Identity is your go-to destination for all your fashion needs. With our commitment to expertise, trustworthiness, and customer satisfaction, you can shop with confidence knowing that you’re getting the best possible service every time.

So why wait? Start exploring our latest collections today and discover the endless possibilities that await with your Identity card! Thank you for choosing Identity – where fashion meets convenience. We look forward to serving you soon.

Additional Resources

  1. Identity Website: Explore our latest collections, browse through style guides, and shop online at
  2. Truworths Website: Discover more fashion options and explore exclusive deals on the Truworths website at
  3. Identity Store Locator: Find your nearest Identity store and check out our latest promotions by visiting our store locator tool here.
  4. Identity Account Application: Interested in opening an Identity account? Learn more about the application process and its benefits at
  5. Identity FAQs: Have questions about your Identity card, account, or shopping experience? Check out our frequently asked questions section for helpful answers and tips here.
  6. Identity Social Media: Stay connected with us on social media for the latest updates, fashion inspiration, and exclusive offers. Follow us on Facebook, Instagram, and Twitter.
  7. Identity Customer Care: For personalized assistance or inquiries, reach out to our dedicated customer care team via email at or by phone at 021 460 2426 (Monday-Friday, 9am-5pm).


  1. “Identity: Fashion for Every Occasion.” Identity,
  2. “Truworths: Shop the Latest Fashion Trends.” Truworths,
  3. “Identity Store Locator.” Identity,
  4. “Identity Account Application.” Identity,
  5. “Identity FAQs.” Identity,
  6. Identity South Africa. Facebook.
  7. identity_clothing. Instagram.
  8. Identity Clothing. Twitter.

Author’s Note:

As the author of this blog post, I aimed to provide valuable insights and information to enhance your shopping experience with Identity. By incorporating a blend of factual content, practical tips, and engaging writing style, I strived to create a resource that is informative, helpful, and enjoyable to read. If you have any feedback, suggestions, or further inquiries, please don’t hesitate to reach out. Happy shopping!

Brief Note about the author.

Kimbowa Photo Kimbowa Photo
Kimbowa Geofrey
Business & Financial Analyst

I am Kimbowa Geofrey, a go-getter, It is my passion that drives me in all I do but also the personal improvement that that I experience.
My story started about 8 years back, trying one business to another, it wasn’t easy in the start because I didn’t get exactly what I expected out of these businesses and my frustration grew. Luckily i stumbled upon two businesses that changed my life. One of them was web hosting and web development, another was blogging.
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Brief Note about Hostziza.

Hostziza Tech Solutions was founded in August 2021 by two visionary entrepreneurs,
Dr Nkurunziza Emmanuel and Mr Kimbowa Geofrey.
As an organization, we take satisfaction in our assembly of committed experts, each contributing diverse skills to our endeavors. Our skilled developers, designers, marketers, and support personnel collaborate harmoniously to provide integrated solutions that efficiently fulfill the requirements of our clients.
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